Marketing

Marketing logo

 

CIP Code: 52.1801

Instructor: Mr. Platts

The challenging area of Precision Machining Technology is taught to students who enjoy working with their hands to create quality products, have a good work ethic and a desire to excel in thDCTS Marketing students graduate college and career ready with a strong foundation in marketing concepts and the skills necessary to enter directly into the workforce. The DCTS Marketing Program also prepares students for entry and management-level positions in the retail and sales force.
Your creative designs come to life through a variety of computer applications and culminating with the hands-on creation of in-store and window displays, both in our school and at local area businesses. Marketing students learn how to promote products, sell merchandise, manage people and start their own business.
Marketing includes operating the school store, a retail hands-on learning laboratory for those wanting to operate a business. Customer service, visual merchandising, sales, pricing, promotion, human relations, business ethics, accounting, sports marketing, and entrepreneurship are part of the curriculum.
Students can also participate in DECA, a marketing club which prepares students in academics, community service, professional responsibility, and leadership.

Suggested academic courses: Spanish I, Financial Math, Economics, Entrepreneurship and Computer Applications.




 Marketing photo 1      Marketing photo 2      Marketing photo 3  

 Competencies 

 Possible Careers 

  • First-Line Supervisors of Retail Sales Workers
  • Wholesale & Retail Buyers
  • First-Line Supervisors of Non-Retail Sales Workers
  • Sales Representatives
  • Retail Salespersons
  • Visual Merchandising
  • E-Commerce
  • Small Business Management
  • Entrepreneurship

 Potential Certifications 

  • PA Skills Certificate (NOCTI)
  • CRDS
  • A*S*K*

 Statewide Articulation Agreements