Dauphin County Technical School

Advertising Art, and Design-5100
Grade Placement: 9, 10, 11, 12
Prerequisite: none

Advertising Art & Design Course Syllabus and Competencies

Upon selection of the course, students will begin working in one of the following areas of instruction; basic theory, desktop publishing, web design, multimedia design, and sign making. Students will complete competencies in the basic theory area before moving onto one of the others areas of study. Upon completion of competencies a student may have the opportunity for advanced work in an area they wish to specialize (ie: Web Design, Vinyl signs, Illustration). As a student works on jobs, they are required to complete the competencies necessary to perform that job and submit a sample of the work into their portfolio. At the end of their educational experience, a student should have a comprehensive record of their progress in Advertising Art and Design.

Student competencies are listed below:

Basic Theory
  Intro to AAD
    Design Process
    Design Principles
    Balance
    Contrast
    Emphasis
    Rhythm
    Unity
  Color Theory
  Typography
  Cartooning
  Raster & Vector Images
  Perspective Drawing
  Drawing

Desktop Publishing
  InDesign
    Basic
    Intermediate
  Illustrator
    Basic
    Intermediate
    Advanced
  Photoshop
    Basic
    Intermediate
    Advanced

Web & Multimedia Design
  Web Design Basics
    HTML
    Photoshop & Web
    Dreamweaver
      Basic
      Intermediate
  Flash
    Basic
    Intermediate
Adobe Premiere
   Basic

Sign/Vinyl Machine
  Computer/Cutter Maintenance
  CorelDraw
  Vinyl Cutter/Plotter
  Applying Vinyl
  Wide Format Printing

Samples of Student Work

Gone with the wind drawing

Package Design

Show Flyer

Advertising Art & Design Commercial created by students